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In this upcoming live webinar, which is open to the public, we will be diving into the exciting topic of how to best use AI for decision-making in marketing. The webinar will be a panel discussion with diverse academic and industry experts. It is hosted by the faculty of the MSc Marketing and Data Intelligence, from the Erasmus School of Economics. It will be a great conversation, exploring topics such as: - Using neural networks for unified marketing attribution measurement. - Automatic spending and return-on-ad-spend targeting with artificial intelligence (AI). - Evaluating marketing campaigns with AI agents. Speakers - dr. Pieter Schoonees, Academic Director of the MSc Marketing and Data Intelligence, Erasmus School of Economics. - dr. Kathrin Gruber, Assistant Professor at the Department of Econometrics at the Erasmus School of Economics. - Tjadi Peeters, CTO BillyGrace (AI start-up based in Amsterdam which is on a mission to deliver the worlds leading AI-powered operating system for digital marketers). There will be time for participants to ask questions directly to our panel speakers. At the end of the session we will also be discussing the Online MSc in Marketing and Data Intelligence. Learn more here: www.rsm.nl/mscmarketingdata